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📘 Read Now     📥 Download With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-d

📘 Read Now     📥 Download Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks. eBook details Title: New Product Forecast

📘 Read Now     📥 Download Over the past decade, the entertainment industry has exploded in size: it's now nearing a trillion dollars worldwide. That's five times as large as it was when the best-selling first edition of this book (then called The Entertainment Marketing Revolution) was published. Everything's changed since then: new platforms, new media, new tools, new global markets -- everything. Now, Al Lieberman and Patricia Esgate have completely revised their classic guide to reflect all these changes, and help entertainment marketers prepare for the even more massive changes that are on the way.   The Definitive Guide to Entertainment Marketing surveys every major entertainment marketing platform: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate:  Explore challenges and opportu

📘 Read Now     📥 Download Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for pract

📘 Read Now     📥 Download Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants   Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…any content, on any platform, in any market, worldwide.   You’ll master innovative new ways to grab consumers’ attention and

📘 Read Now     📥 Download In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. You'll also discover how to:  Use 10 surprising emotional buy triggers the affluent find irresistible  Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable  Use Kennedy's Million-Dollar Marketing SystemA step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  Apply the magic language

📘 Read Now     📥 Download The most comprehensive, entertaining, down-to-earth one-volume gardening reference ever, and highly praised: "Barbara Damrosch delivers the goods."—Chicago Tribune "Best of the crop."—House Beautiful "Barbara Damrosch's writing has the snap of a good snowpea and the spice of an old rose."—The Seattle Times/Post Intelligencer "Covers just about everything you could think of and then some." — The Atlanta Journal-Constitution "An extraordinarily comprehensive guide." — The San Francisco Examiner-Chronicle "Takes your soaring visions of garden splendor and plants them firmly in the ground."—The Toronto Star Now the beloved classic is revised front-to-back. The new edition has gone 100% organic, which in Barbara Damrosch's hands also means completely accessible. It reflects the latest research on plants, soils, tools, and techniques. There is updated and expanded information on planning a garde

📘 Read Now     📥 Download Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.   In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.   At the center o

📘 Read Now     📥 Download 200 five star reviews and counting! Crush It with Kindle takes you through a simple, step by step system that shows you how to self publish your book on Kindle and turn it into a bestseller or even a #1 bestseller on Amazon. Self publishing on Kindle is a game changer – you can now publish on Amazon and make your book directly available to Kindle users who can download it with a single click – as can anyone who has the free Kindle app on their PC, Mac, smart phone or tablet ( that’s over five billion potential customers ).And you can become a published author on Kindle and have your book on sale in as little as 24 hours. Best of all, Amazon will pay you up to 70% royalties! Kindle publishing is truly turning the book industry on its head, creating incredible opportunities for writers and authors. Not only this, the market for Kindle books is huge and growing at an incredible rate, with Amazon already selling more Kindle books than hardbacks and pap

📘 Read Now     📥 Download The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential. eBook details Title:

📘 Read Now     📥 Download Are you struggling to get more prospects? Discover the proven system that will bring you more qualified leads than you can handle.Is your compensation check flat-lining? Are you losing money paying for leads who don't convert? Is your sales system not really a system at all? As a global expert with clients like Apple, Microsoft, Adobe, Honda, AT&T, Rolling Stone and many others, marketing genius Jay Levinson's fifty plus years of experience has made him a master of turning small dreams into million dollar enterprises. Now he's teamed up with direct selling veterans, James Dillehay and Marcella Harting to teach you how to attract more prospects for your offer and turn them into raving fans. Guerilla Marketing for Direct Selling is a long-needed system for getting and keeping leads in a highly competitive industry. Between organizing your action steps and inspiring stories from million-dollar earners in direct sales, the authors' proven

📘 Read Now     📥 Download SPECIAL BONUS: Includes Free Access to 25+ LinkedIn Training Videos! Discover How To Use LinkedIn For Sales, Business and Marketing, including how to: - Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying Clients- Make Your LinkedIn Profile a Magnet for New Business and Inbound Leads- Small Business Case Study: 6 Figures in Just 90 Days using LinkedIn WHO THIS BOOK IS FOR: - Small Business Owners- Entrepreneurs- Business Coaches- Consultants- Trainers- Sales Executives- Business Development Executives- Anyone else looking to generate more sales, clients and revenue using LinkedIn! WHAT OTHERS SAY: "When it comes to LinkedIn, there are pretty much three people I listen to, but only one has ever dropped new business right in my lap the way John Nemo did. You know me. I don't recommend people lightly. John Nemo is worth your time. Jump on this book!" - Chris Brogan, New York Times Be

📘 Read Now     📥 Download "When you have something to say, you don't need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world."—SETH GODINEvery one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us. How about you? What do you stand for? Where are you headed and why? What’s been the making of you? What will ma

📘 Read Now     📥 Download Advance in your product management career and create innovative products that customers love!  Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do.  Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person.   Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.The Product Manager’s Surviva

📘 Read Now     📥 Download In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays also address: --The challenges of sustaining luxury--The importance of remaining rare--The artification of luxury--Why luxury should not delocalize--Adapting the luxury organization to the web--An exploration into consumers’ psychology of luxury prices--The distinct business models of luxury brands eBook details Title: Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

📘 Read Now     📥 Download Create amazing business opportunities and reach more followers using the power of the social media! The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It's all presented in an easy to understand and straightforward manner. Here are some of the things you can take away from the book:  How to build an effective business profile Step by step guide to creating and running winning Facebook ad campaigns 4 ways to make money from the goldmine called Facebook How to leverage the power of Facebook groups 13 killer strategies for building engagement And much more.... YouTube Marketing While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creatin