[DOWNLOAD] Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare by Jean-Noël Kapferer ~ Book PDF Kindle ePub Free

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

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In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays also address: --The challenges of sustaining luxury--The importance of remaining rare--The artification of luxury--Why luxury should not delocalize--Adapting the luxury organization to the web--An exploration into consumers’ psychology of luxury prices--The distinct business models of luxury brands

eBook details

  • Title: Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
  • Author : Jean-Noël Kapferer
  • Release Date : *
  • Genre: Books,Business & Money,Marketing & Sales
  • Pages : * pages
  • Size : * KB

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