[Download] Contemporary Brand Management by Johny K. (Kjell) Johansson, Kurt A. Carlson ~ Book PDF Kindle ePub Free

Contemporary Brand Management

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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

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  • Title: Contemporary Brand Management
  • Author : Johny K. (Kjell) Johansson, Kurt A. Carlson
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  • Genre: Kindle Store,Kindle eBooks,Business & Money
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