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📘 Read Now     📥 Download World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other

📘 Read Now     📥 Download An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting r

📘 Read Now     📥 Download Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:Why businesses need to embrace social media marketingUnderstanding today’s social networks from big ones like Facebook and YouTube to emerging platformsLearning how to craft your business’s social media strategy using today’s formatsHow to leverage images and video in your social media outreachLeveraging chat bots, paid social media, and influencer marketingBuilding your business social marketing teamMeasure your social media outreach progress and improve your performance over time eBook details Title: Ultimate Guide to Social Media Marketing Author : Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton Release Date : * Genre:

📘 Read Now     📥 Download Positioning: The Battle For Your Mind is a business classic and provides readers expert, time-tested advice on advertising and branding. eBook details Title: Positioning: The Battle for Your Mind (Twentieth Anniversary Edition) Author : AL RIES AND JACK TROUT Release Date : * Genre: Books,Business & Money,Marketing & Sales Pages : * pages Size : * KB Download Free Books "Positioning: The Battle for Your Mind (Twentieth Anniversary Edition)" PDF ePub Kindle

📘 Read Now     📥 Download Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge

📘 Read Now     📥 Download Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. eBook details Title: Services Marketing: People, Technology, Strategy (Eighth Edition) Author : Jochen Wirtz Release Date : * Genre: Kindle Store,Kindle eBooks,Business & Money Pages : * pages Size : * KB Free PDF Books "Services Marketing: People, Technology, Strategy (Eighth Edition)" Online ePub Kindle

📘 Read Now     📥 Download The international bestseller―now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time―at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, onli

📘 Read Now     📥 Download El autor utiliza los siete elementos necesarios que toda historia conmovedora debería tener para enseñar a los lectores a mejorar dramáticamente, y de esta manera, conectar con sus clientes para hacer crecer su negocio. El proceso de construcción de una "Storybrand" es una solución probada para contar mejor a tus clientes y consumidores cuál es el valor diferencial que ofreces y por qué deben elegirte a ti por sobre tu competencia. Un libro ideal para todo líder que tiene que comunicar su mensaje tanto hacia dentro como hacia afuera de su empresa. Imprescindible para cualquiera que trabaje en marketing o comunicación de una empresa o negocio, y es tan útil para grandes corporaciones como para el autónomo o tendero de la esquina. eBook details Title: Cómo construir una storybrand: Clarifica tu mensaje para que la gente te escuche (Gestión del conocimiento) (Spanish Edition) Author : DONALD MILLER, Helena Álvarez de la Miyar Release Date : * Gen

📘 Read Now     📥 Download 2021-2022 Budget Planner | Monthly Bill Organizer & Expense Tracker This book for business ,personal finance bookkeeping,budgeting ,money management,bill debt money expense tracker, Details The Monthly Budget Planner and Weekly Expense Tracker way to organize your bills and plan for your expensesManagement your money,it perfect for business ,personal finance bookkeeping,budgetingSimple Budget Planner,finace plannerCalendar Overview 2021-20222021-2022 Financial Goals2021-2022 Calendar2021-2022 Monthly & Weekly Budget WorksheetIt's a perfect gift for friend or family250 pages of 2021-2022 Budget Planner8.5 inches By 11 InchesMatte CoverPaperback CoverGet start 2021-2022 Budgeting Planner today! eBook details Title: 2021-2022 Budget Planner: Financial Planner Organizer Budget Book, Bill Organizer Expense Saving Tracker, Daily Weekly Monthly Budget Workbook, Money Management, For Personal Family Business Author : Michelia Creations Release Date

📘 Read Now     📥 Download The Insider's Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: •How to identify the customer-and why this seemingly simple task is trickier than it sounds. •Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. •Keys to product development-along with what to do when the unexpected happens. •Effective sales support-including what you really need to know about how every sales team operates. •How to get product launches right-as well as the communication tips that will make or break a great product. •Tactics for managing existing product lines-

📘 Read Now     📥 Download Do you want your startup to fail? Then learn all the tools necessary to confidently lead your startup to success.While every startup CEO’s journey is unique, there is a remarkable similarity about the trouble-spots you are likely to encounter.  Using his own personal experience growing businesses from $0 to over $100M and the experience he’s gained working with startup CEOs, Brett Fox gives you the practical advice you need to avoid key problems and achieve startup success.In,  Learn How to Take a Punch , you will learn:Do you have what it takes to be a startup CEOHow to avoid the one mistake that will absolutely, positively kill your startupWhy aren’t VCs interested in investing in your startupHow to deal with cofounders that aren’t working outHow you stop your best employees from going to your competitorsIn,  Learn How to Take a Punch , Fox grabs you by the throat with the real life stories of building his company and the companies of the CEOs he’s worke

📘 Read Now     📥 Download How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do―and what to avoid―in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world. “As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world.” ―Gil A. Cardon, Convention Manager, Japan National Tourism Organization “Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as wel

📘 Read Now     📥 Download Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers eBook details Title: Strategic Brand Management (3rd Edition) Au

📘 Read Now     📥 Download "Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School’s curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! eBook details Title: The Product Book: How to Become a Great Product Manager Author : Josh Anon Release Date : * Genre: Books,Business & Money,Marketing & Sales Pages : * pages Size : * KB Download Free Books "The Product Book: How to Become a G

📘 Read Now     📥 Download You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. eBook details Title: Purple Cow: Transform Your Business by Being Remarkable Author : Seth Godi

📘 Read Now     📥 Download Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications. eBook details Title: Contemporary Brand Management Author : Johny K. (Kjell) Johansson, Kurt A. Carlson Release Date : * Genre: Kindle Store,Kindle eBooks,Business & Money Pages : * pages Size : * KB Free Bo

📘 Read Now     📥 Download For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management eBook details Titl

📘 Read Now     📥 Download “Crystallizing Public Opinion” is Edward Bernays' pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related his own experiences as a public relations counsel to numerous organizations, such as helping Lithuania bolster its national identity by spreading positive information about Lithuania to intellectuals, sports fans, and politicians, who in turn would influence others. Bernays recognized the increasing importance of public perception as a matter of interest to both official organizations and private companies. He combined a study of individual human psychology and g

📘 Read Now     📥 Download Become a Social Media Mogul and Reach Millions of Followers on Facebook, Twitter, Instagram, and YouTube!  Do you want to market your business on social media more effectively?  You want to make a career as an influencer, but don’t know where to start?  Are you looking for ways to reach over a million followers on social media?  This comprehensive guide on Social Media Marketing will show you how to achieve a successful presence in the social media world and become an influencer in no time! Being noticed amongst millions on social networks is extremely challenging. Many get lost in the masses, but some rise to the top. If you want to be a part of the second group, keep reading to find out how!  With this book, you get numerous strategies, techniques, tips, and tricks for making it on social media and reaching an amazing amount of followers. Some of them are completely new but insanely effective. This book is a collection of new approaches to social media