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Diagnose with Analytics, Then Focus on Elements that Have the Biggest Impact on Results -- Sales Copy and OffersThese digital strategies have doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! If you’re looking to boost your results from every online marketing effort, this book gives you a step-by-step roadmap. You’ll emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.You’ll start by correctly diagnosing your progress from Traffic to Leads to Sales – so you’ll know exactly how to improve results. You’ll understand what to review in Google Analytics (with step-by-step instructions). And you’ll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow marketing math formulas included). You’ll have winning “formulas” to make every element of your online copywriting really sell! And you’ll learn to strategically craft Offers for a big change in results. You’ll also discover easy ways to “test your way to success,” so your marketing becomes more effective with every effort! Finally, if you rely on outside resources, you’ll learn how to evaluate every marketing proposal to choose better partners and solutions. Results are the key in marketing. “Does it matter if the artwork was stunning, or you thought the writing for the web was amazing, if the effort didn’t bring in leads or sales?” When you focus on results from every effort, you’ll find ways to make every effort more successful. Reviewers said, "This is the definitive handbook on digital marketing for small businesses. It serves as your 'expert consultant' to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to." And "The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and copywriting, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses." And "The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus." Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. If you're looking to learn copywriting, or learn Google Analytics, or how to improve results, this book will help you step-by-step. Karen J. Marchetti brings 30+ years of Internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide. She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
eBook details
- Title: The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
- Author : Karen J Marchetti
- Release Date : *
- Genre: Books,Business & Money,Marketing & Sales
- Pages : * pages
- Size : * KB
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