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📘 Read Now     📥 Download The Second Edition of this popular text brings up-to-date Marieke de Mooij′s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students―tomorrow′s marketing professionals―to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition′s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet. eBook details Title: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Author : Marieke de Mooij Release Date : * Genre: Books,Business & Money

📘 Read Now     📥 Download Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge

📘 Read Now     📥 Download Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when th

📘 Read Now     📥 Download Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of th

📘 Read Now     📥 Download This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook dist

📘 Read Now     📥 Download The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This

📘 Read Now     📥 Download David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life

📘 Read Now     📥 Download Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising cam

📘 Read Now     📥 Download “If you want to know where to go after a Design Sprint, Beyond the Prototype shows the way. Douglas’ expert guidance—grounded in his experience as a founder, CTO, startup advisor, and master facilitator—anticipates the challenges teams face when building something new.” —Jake Knapp, inventor of the Design Sprint and New York Times bestselling author of Sprint "I work with so many companies excited about their first Design Sprint that then ask: 'Now what?' Douglas' book is the great advice they've been looking for." —Jeff Patton, Author of User Story Mapping "Douglas Ferguson has long been a top design sprint facilitator. In Beyond the Prototype, he delivers a practical guide to what comes after. If you've ever experienced the dreaded "post-sprint slump," this is an absolute must read. It will just completely up your game..” —Greg Satell, Author of Cascades & Mapping Innovation PRACTICAL ADVICE FOR MOVING YOU

📘 Read Now     📥 Download The smash hit web design book that debuted at #18 on Amazon. Web design isn't just about knowing HTML, CSS, and JavaScript. When it comes to web design for developers or web design for programmers, you need to know design principles to make beautiful and engaging interfaces.Hackers are able to accomplish so much in so little time because they come from a community that's built upon sharing knowledge. When it comes to programming, they can learn whatever they need to learn by reading manuals, or simply typing in a Google search. But learning design isn't so simple.Many design books try to teach design through lists of "do's" and "don'ts." But hackers know you need a deeper understanding of something to really do it well. Design for Hackers takes apart design by "reverse-engineering" Impressionist painting, Renaissance sculpture, the Mac OS X Aqua interface, Twitter's web interface, and much more. You'

📘 Read Now     📥 Download NOTE - There is a newer version of this book available!Get the #1 WSJ Bestselling LATEST Edition of this book: Non-Obvious Megatrends (released in January 2020). This is part of the Non-Obvious Trend Series, a decade long project to share the most fascinating trends shaping our world. Every year there was an annual edition of this book and the newest edition (Non-Obvious Megatrends) is a #1 Wall Street Journal Bestseller and includes an appendix featuring ALL the trends from this edition of the book as well as new updated insights. Wall Street Journal Bestseller#1 Amazon Kindle Business Bestseller#1 in Marketing#1 in EntrepreneurshipTOP 50 of ALL Kindle Books What do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing? The answers

📘 Read Now     📥 Download Diagnose with Analytics, Then Focus on Elements that Have the Biggest Impact on Results -- Sales Copy and Offers These digital strategies have doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! If you’re looking to boost your results from every online marketing effort, this book gives you a step-by-step roadmap. You’ll emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.You’ll start by correctly diagnosing your progress from Traffic to Leads to Sales – so you’ll know exactly how to improve results. You’ll understand what to review in Google Analytics (with step-by-step instructions). And you’ll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow marketing math formulas included). You’ll have winning

📘 Read Now     📥 Download "Tom is the David Ogilvy of cartooning."--Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years.  Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.  Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series.Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week.  The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation.Your Ad Ignored Here gives voice

📘 Read Now     📥 Download The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the r

📘 Read Now     📥 Download Order Log ~ Customer Order Tracker Monthly Sales Keep track of your customer orders with this simple logbook for small businesses. Interior: Order tracker include: Date, order number, customer details, product, quantity, ship date, tracking number and notesLarge size 8.5"x11", total of 120 pagesPaperback, matte cover finishOrder today! eBook details Title: Sales Order Log: Daily Sales Log Book,Daily Log Book for Small Businesses, Customer Order Tracker Includes Business Goals & Monthly Sales, Large Planner Author : Richard Craig Release Date : * Genre: Books,Business & Money,Marketing & Sales Pages : * pages Size : * KB Free Books Download "Sales Order Log: Daily Sales Log Book,Daily Log Book for Small Businesses, Customer Order Tracker Includes Business Goals & Monthly Sales, Large Planner" PDF ePub Kindle

📘 Read Now     📥 Download Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet. Thus it's really important that you create a new positioning with which you can set yourself apart from your competition. Define your target group and create the maximum benefit for them. Positioning is a process. This training will guide you through the whole process - from beginning to end. Enjoy the feeling of business growth! eBook details Title: Positioning: without positioning you are a nobody Author : Henning

📘 Read Now     📥 Download Pioneers in the field Cateora Gilly and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th including the following over 100 new academic articles and their findings. All data text photos and images have been updated for currency as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook.   Additional updates include:NEW Cases: New cases accompany the 18e enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the cha

📘 Read Now     📥 Download "Storti's cultural observations about India are spot on." - Ranjini Manian, CEO, Global Adjustments and author of Doing Business in India for Dummies Westerners and Indians are working more closely together and in greater numbers than ever before. The opportunities are vast, but so is the cultural divide. Misunderstandings and frustration due to cultural differences wreak havoc on success. In this revised edition of Speaking of India, author and intercultural communications expert Craig Storti attempts to ease the frustration, and bring cultural understanding in business and life. With a new foreword by Ranjini Manian, author of Doing Business in India for Dummies, the book also features new content on managing remotely, and the results of a five-year cultural survey. With more than a dozen years of experience working between the two cultures, Storti has identified key cultural flashpoints and the result is a powerful series of Best Practices

📘 Read Now     📥 Download Note From Author: Note From Author: Despite rapid changes in the digital marketing landscape, this book provides a framework that you can apply to your global content marketing challenges. If you feel there are new challenges that the book doesn't address, please feel free to reach out via pamdidner.com/contact. I'd love to hear your challenges and find a way to help. The brainstorming session is free. Engage customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and cultureIdentify key actions and strategies to apply to your projectsConnect "dots" that oth

📘 Read Now     📥 Download Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media.Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. This new edition is updated to include a new preface, a revised introduction and touches on the effects of the current recession, the impact of recent digital technology and thoughts on the future of advertising.Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern E

📘 Read Now     📥 Download The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders.Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to:· Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and

📘 Read Now     📥 Download Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.In this book, author Matt LeMay focuses on the CORE connective skills--communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, and toolsets.For current and aspiring product managers, this book explores:Real-world tactics for facilitating collaboration and communicationHow to talk to users and work with executivesThe importance of setting clear and actionable goalsUsing roadmaps to connect and align your teamA values-first approach t

📘 Read Now     📥 Download "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks."-Tom PetersTom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, &quo