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📘 Read Now     📥 Download A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, t

📘 Read Now     📥 Download THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS IN 2020! Have you ever dreamt of starting your own business and living life on your terms?This book shows you EXACTLY what you need to know to stand out from the crowd!Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today!  Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages!  Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today!  The most comprehensive guide ever developed for starting and growing a business in 2019!  In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experienc

📘 Read Now     📥 Download Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustaina

📘 Read Now     📥 Download Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.   Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.   KEY TOPICS: Introduction to Global Marketing; The Global Economic Environment; The Global Trade Environment; Social and Cultur

📘 Read Now     📥 Download Social media is all the rage in our modern, tech-savvy society. Today, more than ever before, social media marketing is a crucial step in the growth of your business or personal brand. Guess where all the top influencers and businesses hang out the most? That’s right - Instagram! A multi-feature platform that prides itself on connecting its users with each other, Instagram, when used strategically and intentionally, is a surefire recipe to boost profitability along with an increase in followers. Instagram Marketing 2020: The Playbook for Increasing Your Following and Generating Profits is your comprehensive guide to all things Instagram, content creation, and marketing strategy. It teaches you how to identify your niche and generate a unique and creative Instagram handle and provides you with a wealth of resources on hashtag creation and generation.  It discusses the four pillars of online branding: brand messaging and positioning, brand value, consistency

📘 Read Now     📥 Download This book is about marketing and marketing strategy palnning. Marketing planning srategy is about figuring out how to provide customers with superior customer service eBook details Title: Essentials of Marketing Author : William D. Perreault Release Date : * Genre: Books,Business & Money,Marketing & Sales Pages : * pages Size : * KB Ebook Download "Essentials of Marketing" PDF ePub Kindle

📘 Read Now     📥 Download An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs. U.S. importers don’t stand a chance, Midler explains, against savvy Chinese suppliers who feel they have little to lose by placing consumer safety at risk for the sake of greater profit. This is a lively and impassioned personal account, a collection of true stories, told by an American who has worked in the country for close to two decades. Poorly Made in China touches on a number of issues that affect us all. eBook details Title: Poorly Made in China: An Insider's Account of the China Produc

📘 Read Now     📥 Download Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.Based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case stories from the industry and the author’s personal experience with growing companies from incubation to global market leadership. The book provides a practical approach to international expansion when you cannot afford to make big mistakes. eBook de

📘 Read Now     📥 Download Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in b

📘 Read Now     📥 Download The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, ma

📘 Read Now     📥 Download Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods

📘 Read Now     📥 Download A planning and editorial system designed for ambitious bloggers and solopreneurs to create intentional content, grow and nurture an audience and build a business around your blog. Does any of this sound like you? 1. You feel overwhelmed with the million things you need to do for your blog and business…2. You feel terribly disorganized with planning your content, scheduling your emails, tracking and analyzing what's working and what's not…3. You have several products you want to create like ebooks and courses and workshops that just never see the light of day …If you’re nodding yes to any of the above, you’re not alone! Navigating everything you need to do and know to build a blog and business can be challenging and overwhelming. This is where the CREATE Planner comes in. The CREATE planner keeps you focused on your blogging goals by tracking and analyzing what matters most. It puts the right questions in front of you to help you understand your

📘 Read Now     📥 Download The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This

📘 Read Now     📥 Download 2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software.  The Robert Collier Letter Book remains one of the more useful books on writing sales letters.  As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history.  Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.  The Martino edition reprints the Fifth Edition of 1941.  Profusely illustrated. eBook details Title: The Robert Collier Letter Book: Fifth Edition Author : Robert Collier Release Date : * Genre: Books,Business & Money,Marketing & Sales Pages : * pages Size : * KB Dow

📘 Read Now     📥 Download Are you worried about your current job? Is your company closed? Are you looking for a new job? No problem! It's time to change!Social media marketing is the job of the future!This 4 books bundle is all you need! Fully updated for 2020 ! Social media marketing 2020 includes:  Book 1 - Social media marketing for beginners   Don't worry if you are a beginner, this guide will start from the basics to expert techniques. Book 2 - Instagram marketing There are a lot of secrets to discover about Instagram! Are you ready to build a large following FAST and convert those followers into DOLLARS? Book 3 - Facebook advertising The best strategies on Facebook to promote your business, increase your income using the Facebook marketing campaign and avoid common mistakes! Book 4 - G o o g l e Ad w o rd s The best Google Adwords guide: Local SEO, Compelling Ads, Optimizing for Conversions, Optimize Your AdWords Campaign… AND MORE!!! What are you waiting for?  Ge

📘 Read Now     📥 Download Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook.   Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discusse