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📘 Read Now     📥 Download “Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” - Nir Eyal, Author of “Hooked” and “Indistractible” “As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” - Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard question I asked myself but couldn’t answer—after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by mak

📘 Read Now     📥 Download Membership Growth Comes From Retention, Not From Getting New Members My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. I just got off the phone with a prospective client for the first time. His team is generating mo

📘 Read Now     📥 Download Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, star

📘 Read Now     📥 Download Supercharge your Amazon FBA business and launch your products to success with the help of this powerful guide! Are you struggling to drive traffic to your Amazon listings? Searching for the best strategies to optimize your products, rank higher, and get more sales? Or are you new to FBA and you want to discover what it takes to succeed? Then this book is for you. Amazon FBA is an incredible opportunity which has helped thousands of people build profitable, sustainable businesses. But with so much competition and so many different products on the market, you need the right knowledge if you want to stand out from the crowd and rank #1.Now, join Amazon experts Alex Wong and Darwin Lam as they unveil the cutting-edge strategies for optimizing your business and achieving BIG results in 2020. Alex is a marketer and best-selling Amazon author who has consistently helped clients revolutionize their businesses. Darwin is an expert on Amazon trends, ranking 100+

📘 Read Now     📥 Download Already have a home service business but just scraping by? Don’t know how to grow because you can’t possibly work any more hours than you already are? This book aims to change all that, in a big way. Home Service is a $400 billion dollar industry with mammoth players such as Amazon, Google, and Bing. You know if the big boys are there, there is money to be made. And I am going to tell you how you too can do very well as a local provider.The cool thing about home service is the need for it is never going away. Every home at some point requires maintenance. Roofs need repairing, walls need painting, and drains need clearing. Your goal is to become the go-to company in your area for whatever home service it is you provide.If I can turn my local garage door service business around from being over 50 thousand dollars in debt and grow it into the millions, so can you—if you are willing to change how you think about achieving this goal. If so, the information in

📘 Read Now     📥 Download When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. No more guesswork. That's OUTRAGEOUS by itself! Lots of advertising programs claim to want to help you stand out. This one works. This is material you can use immediately. Presented by Advertising Guru Bill Glazer, who has spent years teaching thi

📘 Read Now     📥 Download If your website does not generate sales, leads, subscriptions, or revenue at the rate you think it should, then this book is probably for you. This is a step by step guide that will outline all the conversion barriers on your site. If you follow the principles in the book, you will be able to diagnose the problems that are stopping your website visitors from engaging with you. Here’s the key takeaway. It’s not about you, it’s about your visitors. Address their issues and you will solve your own problems. This is the key principle in Conversion Rate Optimization (CRO). It does not matter if you are optimizing landing pages, performing A/B tests, or redesigning your website, aligning user intent with their website experience is the only way to increase your conversion rate. So how do you align user intent? This book will enable you to evaluate your website conversion issues and address any misalignment. If you are new to conversion rate optimization or landi

📘 Read Now     📥 Download "When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breakin

📘 Read Now     📥 Download Análisis del mercado editorial del español en Estados Unidos. Partiendo del Censo de 2010, se estudian las tendencias demográficas, los hábitos de lectura, el poder de compra y otras características de la población hispanohablante en Estados Unidos según los núcleos de población más importantes (California, Florida, el área de Nueva York, el área de Chicago, Texas).Se afrontan los problemas de distribución y sus posibles soluciones y se hace un repaso por las diferentes estrategias de las editoriales españolas en EE.UU. eBook details Title: El español en Estados Unidos (Spanish Edition) Author : Jorge Reyes Release Date : * Genre: Kindle Store,Kindle eBooks,Business & Money Pages : * pages Size : * KB Download Books "El español en Estados Unidos (Spanish Edition)" PDF ePub Kindle

📘 Read Now     📥 Download "Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation  “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner”    WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING  As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Met

📘 Read Now     📥 Download Pierre A. David eBook details Title: International Logistics: The Management of International Trade Operations Author : Pierre A. David Release Date : * Genre: Books,Business & Money,Marketing & Sales Pages : * pages Size : * KB Ebook Free Online "International Logistics: The Management of International Trade Operations" PDF ePub Kindle

📘 Read Now     📥 Download World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other

📘 Read Now     📥 Download Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in

📘 Read Now     📥 Download While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

📘 Read Now     📥 Download Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.   Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.   New to this edition Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. Thoroughly revised and updated chapters including new coverage of process inno

📘 Read Now     📥 Download “A step-by-step playbook for your journey to build business relationships that matter” [Revised and updated for 2020] If you want to say goodbye to all the overwhelming marketing tactics that don't work, then you'll love #1 international bestseller Beyond Influencer Marketing. Discover this proven method to build authority, grow your list, and get ideal clients. Bestselling author Cloris Kylie, marketing MBA, grew her own business by leveraging her system to connect with influencers, and now she helps other service providers do the same. Let her show you exactly how to build your own network of supporters and allies, so you can take your service business to the next level. Beyond Influencer Marketing walks you through the process to create long-term relationships with influencers. Through proven tactics, step-by-step guidance, examples, and case studies, you’ll learn how to connect with influential people to build authority, grow your l

📘 Read Now     📥 Download In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fre

📘 Read Now     📥 Download How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." he shows how the very best practitioners - contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others - shrewdly develop and maintain their brands even in the face of ferocious competition. Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.

📘 Read Now     📥 Download The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new

📘 Read Now     📥 Download "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how

📘 Read Now     📥 Download Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing. eBook details Title: The Marketing of Nations: A Strategic Approach to Building National Wealth Author : Philip Kotler Release Date : * Genre: Books,Business & Money,Marketing & Sales Pages : * pages Size : * KB Ebook Free Online "The Marketing of Nations: A Strategic Approach to Building National Wealth" PDF ePub Kindle

📘 Read Now     📥 Download Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions―i.e. finance, HR, production―who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses. eBook details Title: Mastering Marketing Author : Ian Ruskin-Brown Release Date : * Genre: Books,Business & Money,Marketing & Sales Pages : * pages Size : * KB Free Download "Mastering Marketing" PDF ePub Kindle

📘 Read Now     📥 Download Welcome to the Age of Hyper-innovation - where new game-changing products are designed, created, and launched faster than ever before. Yet most new products fail because they are not products that people actually want to buy.What if there was a Secret Formula that could predict how successful a new product will be in each of its target markets? What if there was a new way to look no just at new product development, but at the entire strategy of product innovation?Welcome to The Innovator’s Secret Formula, which introduces the Quantitative Product-Market Fit (QPMF) framework, a new breakthrough method for designing highly profitable, market-leading products that have high Product-Market Fit (PMF). Product-Market Fit is so critical for success that it has been called “the only thing that matters.” But until now, no one had clearly defined what Product-Market Fit actually is, how to achieve it, how to measure it, or how to use it for strategic advantage.Drawi